The art of matching music to Christmas campaigns 

This article considers the placement and choice of soundtracks in Christmas advertising, asking whether it is better to match the trends of the day, or the needs and strengths of the brand.

The art of matching music to Christmas campaigns 

Jess Nicks Audio Network

'On trend' or 'on brand'?

Follow the herd or take a gamble on a different path, hoping it's the yellow brick road? Either way your creative – and music – for your Christmas campaign better be on the money or you'll be forgotten like all the unwanted Christmas gift