The 4A’s builds on the past – and looks to the future

The 4A’s (American Association of Advertising Agencies) has a proud 100-year history, but is looking to help its members thrive in the digitally-driven future.

The 4A’s (American Association of Advertising Agencies) recently celebrated its hundredth anniversary, but the organization is now very much focused on helping its members thrive in a complex, digitally-driven future.

Marla Kaplowitz, who has served...