Television advertising reaches a revolutionary digital “inflection point”

Research from the Association of National Advertisers (ANA) and Forrester has found that television advertising is rapidly entering a new, data-driven age.

“TV’s resistance to the digital revolution is finally crumbling.”

Such was the headline finding from a study by the Association of National Advertisers (ANA), the industry body for client-side marketers, and Forrester, the research firm, into evolving television and digital video advertising strategies.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands