With temperatures soaring across Asia, the stage is set for a bumper summer for consumer products. Hardly surprising, as 60% of the world's population rushes to embrace drinks, desserts, lotions, and potions that promise respite from the oppressive heat...
Summer is coming: How temperature affects consumer habits
This article investigates the impact of temperature on consumer purchase behaviours, and the link between warmer weather and an increased reliance on 'social proof'.
