Structures, agency partnerships and talent: how challenger brands can supercharge growth

Mel Arrow

For high-growth challenger brands, getting the right structures in place alongside agency partnerships and a smart talent strategy will set the foundations of long-term growth.

Challenger brands can be found in every industry, from technology to teabags, but no matter where you find them, they’ll stand out for their motivation to do one thing: question the status quo. They come in many forms, because the status quo exists o ‘today’s Davids have better slingshots’.

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