Strategic insights into Gen Alpha from

The Beano, the venerable British kids’ comic turned multimedia content company, has launched a brand consultancy; here it shares five strategic insights for engaging with Generation Alpha.

The Beano is an old institution for young kids. Founded in 1938, the business began as a comic book, and has continued to sell impressively well into the digital age. At the same time, it has grown and metamorphosed into a digital product, a reaction and studios for creating its own shows – notably Dennis & Gnasher Unleashed, a CGI update of its most famous characters – the company is now opening up its content and capabilities to brands, with the introduction of Beano for Brands.

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