Stockpiling and in-home treats: Five shopping patterns in APAC amidst COVID-19

Kantar outlines key shopper trends in APAC that have emerged since pandemic containment measures began, highlighting the region’s resilience and optimism.

Why it matters

Brands are looking closely are how consumer consumption patterns and behaviours have changed during the pandemic. As more markets eventually enter the recovery phase, they will need to plan and prepare for new consumption patterns that will...