Stay Alert: How the UK Government accidentally launched a meme

Explores how the UK Government’s messaging change from ‘Stay Home’ to ‘Stay Alert’ created the conditions for its own mocking and remixing.

A strange thing happened over the weekend of May 9/10 2020. A poster that had been perceived as a relatively clear and effective illustration of the UK government’s coronavirus intervention became something else. The tripartite message of “Stay Home

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