Something old, something new: What can brands do in e-commerce during this recession?

E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

1990-1991, 2001-2002, 2007-2009, 2020-20 when?

Evidence from past recessionsshows those companies that maintained investment generated higher growth than those who reduced budgets and went dark. Of all brands shrinking ad spend in a recession, only 30% ever regain the share of market and profits they enjoyed beforehand (Zeni

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