Social commerce in Indonesia: Trends, challenges and how to win hearts

Social commerce is a natural fit with Indonesian consumer behaviour but Gianinna Agustina and Jody Ridwan Juniarsyah of romp Jakarta say brands must provide a better online shopping experience for consumers to fully embrace it.

This article is part of a Spotlight series on how brands can further leverage the social commerce opportunity in Southeast Asia. Read more.

The pandemic has transformed many aspects of our daily lives and one of them includes online shopping behaviour. With large-scale social restrictions and health protocols stopping us from shopping at physical stores, we have turned to online means for both essential goods and impulsive buying. You can get whatever you need with just a few swipes or clicks.