Skillsets of the modern marketer: How to create a balanced, effective team

The marketing skillset is changing rapidly; by prioritising upskilling, soft skills and implementing continuous learning, brands can develop more effective marketing teams.

Structuring for effectiveness

This article is part of a series of articles from the WARC Guide to Structuring for effectiveness. Read more.

Digital technologies have brought about many changes to marketing. But perhaps the greatest shift is the on-going challenge marketing departments now face to remain responsive and agile in a digitally-powered world in which change is now a constant.