Six key lessons for CPG brands and retailers from the last recession

Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

Brands and retailers need to be as transparent as possible with pricing, and focus on what they are doing for consumers to ensure products are available, or if there are alternatives. Recessions create periods of uncertainty for businesses and consum