Shopper behaviour and trends in India's festive season

This article explores purchase behaviours and consumer trends of India's shoppers during the festive season, covering beauty, fitness, travel, and digital payments.

The festive season is the time of the year when Indian consumers tend to spend with abandon. With a no guilt attitude towards splurging, consumers are clearly sending out a message that there is never too much of a good thing during the festivities.

While the roving eye gathers the best deals today's consumer is looking for not just the best deal but the best product suited to him, the best features, and the best brands. He is definitely in a mood to splurge and buy the best. In his quest for th