SEO and SEM: Best practices for Indonesia’s consumer brands

ADA’s Aldila Septiadi explains how combining search engine optimisation (SEO) and search engine marketing (SEM) can drive superior conversion and high-quality traffic to deliver tangible results for brands.

In 2020, the e-commerce market for Indonesia experienced explosive growth of 61%, with total revenue of US$33 billion that propelled it to become the 11th largest e-commerce market in the world. Despite this, consumer brands are facing several difficulties as they embrace the challenge of distinguishing themselves in an increasingly crowded online marketplace.

The mechanics and relationship between offsite and onsite for SEM also extends to SEO. In contrast to offsite SEO, which has well-defined parameters, the onsite platforms are a new player in organic search.

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