When marketers talk about “search”, the instinct is to think of the behemoth that is Google. But search has evolved beyond just “Googling” something to encompass a broad swathe of tools, platforms and technologies. A successful search strategy in 202
Search Marketing in 2020: A behaviour, not a channel
Evolution in search behaviours from text-based to social, visual and voice across multi-platforms requires market to develop new search strategies in 2020.
