Sainsbury’s adapts to new shopping trends during COVID-19

Sainsbury’s, one of the UK’s leading grocery brands, is embracing e-commerce and contactless shopping as new behavioural trends which will define the category post-COVID-19.

J Sainsbury plc, the parent company of iconic British retail brands Sainsbury’s (grocery) and Argos (catalogue retail), is perhaps uniquely placed to provide a birds-eye view of the COVID-19 pandemic on retailers.

As COVID-19 rolled into the UK, the company...