Rewriting the sacred tenets of rural marketing in India

Outlines the rules for marketers that wish to connect with rural Indian consumers.

This article is part of a Spotlight series on rural marketing in India. Read more.

Rural consumers account for more than 70% of India, the second most populous and the fastest growing country in the world. It can be inferred that any global mass brand needs to succeed among rural Indian consumers. (Okay, that was a tad bit exaggerated given the number of Chinese consumers).