Relevance matters

Looks at the importance of emotional connection between advertiser and consumer, and its impact on short- and long-term effectiveness.

Maintaining cultural relevance, being relatable, authentic, and taking the time to truly understand an audience’s beliefs and values has never been more important for brands than it is now.

Many studies have explored the value of an emotional connection with your audience, consistently demonstrating the long-term brand impact in such an approach.

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