Reigniting e-commerce growth in India with content, experience and trust

India’s continued ecommerce growth hinges on adapting content and experiences to younger consumers in multiple languages as use of digital payments grows in tandem.

In India, the internet is becoming the new opium of the people. The list of needs of food, clothing and housing has a new addition – Wi-Fi. Thanks to cheap data rates, internet penetration in the country is now close to 40% and rapidly rising at 18%

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands