Re-thinking digital OOH: Establishing the powerful link between ‘Peak OOH’ and ‘Peak TV’

Insights from Ocean Outdoor’s research into premium, large format digital OOH.

Establishing a new approach to planning OOH

TV has always been lauded as a brand building platform, but TV and OOH share many of the same qualities. They both build emotional connection; both have a positive priming effect; and they are both brand safe environments that deliver efficient cover