Re-thinking digital OOH: Establishing the powerful link between ‘Peak OOH’ and ‘Peak TV’

Rachel Sutton, Phil Hall and Nick Shaw

Insights from Ocean Outdoor’s research into premium, large format digital OOH.

Establishing a new approach to planning OOH

TV has always been lauded as a brand building platform, but TV and OOH share many of the same qualities. They both build emotional connection; both have a positive priming effect; and they are both brand safe environments that deliver efficient cover

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands