Proof and persuasion

Research into the role of news brand audience engagement in delivering results for advertisers.

It is a truth universally acknowledged that a brand investing money in advertising must be in want of a return.

Apologies to Jane Austen for this 21st century adaptation of her famous opening line from Pride and Prejudice. It is, however, true. No advertiser spends just for the sake of it – they do so to deliver business results.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands