Post-COVID expectations and behaviours: Gen Z and financial services

The financial lives of Gen Z have been thrown into turmoil by the COVID-19 pandemic.

Gen Z, born between the mid-90s and the early 2010s, became the largest generation back in 2019, and represent around one third of the global population. Perhaps more than any other, this is a generation that will be shaped by the COVID-19 pandemic. While millennials were affected and shaped by the 2008 financial crisis, the COVID