Planning for the future of travel after COVID-19

Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.

Why it matters

With travel hit hard by post-COVID-19, brands need to prepare themselves now for a different future.

Takeaways

  • Winners will be those willing and able to take a strategic view of how to win over the long term.
  • Think beyond tactical promotion...