Pitching through COVID-19: Six key lessons to embrace

Like most things during the COVID-19 pandemic, pitching has been forced to evolve – by adhering to six key principles, pitches can run smoothly during this volatile time.

Why it matters

Virtual pitching is here to stay – at least in the short term – so whether a brand is considering going to market or an agency is preparing themselves to respond, lasting lessons have been learned which can be applied to a future media ecosystem.

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