P&G’s Pritchard on balancing brand purpose and business growth

Procter & Gamble's chief global brand officer Marc Pritchard explains that growing a brand is tied to having a positive impact on society and the environment.

In 2019, the business of growing a brand is tied to having a positive impact on society and the environment, according to Marc Pritchard, Chief Global Brand Officer at Procter & Gamble (P&G), the world’s biggest advertiser.

Pritchard, one of the most influential leaders in marketing, is co-leading the ‘society and sustainability’ stream of the CMO Growth Council, a collaboration between the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister compan