Our pets as the perfect “wellness” partners to boost personal health and brand wealth

Companion animal health is a growing sector in Australia and provides a lucrative opportunity for brands to innovate within or connect to, says Ogilvy’s Susan Coles.

This article is part of a Spotlight series on how brands in Australia can tap into the growing opportunity in health and wellness. Read more

Australia as a nation has fared better than most of the world in terms of the physiological and financial impact of the COVID-19 crisis, yet we have not escaped the impact of poor mental wellbeing and the surge in feelings of loneliness. Nor the posi

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