Opportunities and new roles for brands within the many layers of Filipino community

The pandemic has reshaped how Filipinos interact with the world around them.

This article is part of a Spotlight series on how brands can better connect with communities in the Philippines. Read more

The pandemic may have drastically changed the lives of countless Filipinos, but it was the ensuing lockdown that dictated how we now live and behave as consumers. While virtually all other countries faced similar quarantine restrictions, it is Metro as of writing.

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