News sells: Five myths about ads and news debunked

Brands have misconceptions about the value and effectiveness of news as a media platform for advertising, says ThinkNewsBrands’ Vanessa Lyons, who busted five myths about the perceived limitations of news.

News has perceived limitations but the media platform still warrants serious consideration for brands in Australia.

“From my perspective coming from the CMO world, I understand first-hand that there are perceptions and misconceptions out there about the value and effectiveness that news as a media platform can have for advertising,” said Vanessa Lyons, general man

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