Mobile marketing: Getting it right in rural India

This article outlines how some of India’s biggest brands - including Colgate, PepsiCo and Emami - are using mobile marketing to access rural India.

Mahatma Gandhi once famously said the future of India lies in its villages. Those words are proving prophetic, as decades later marketers finally wake up to a new reality. Rural folk have been armed with a device that will completely change the way business...

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