‘Michelin Impossible’: How KFC’s audacious dream went viral in Australia

Australia’s fast-food category is crowded, and cut-throat – KFC Australia’s campaign ‘Michelin Impossible’ drove outstanding results on a shoestring budget.

Although fast-food brands are among Australia’s most well-known, the category suffers from a ‘stigma’ around product quality as consumers become more health conscious.

How did KFC, the iconic fried chicken brand, re-capture the hearts of everyday Auss

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