Media owner spotlight: Vice Media’s latest generational transformation

Alex Brownsell

Vice’s chief digital officer and chief revenue officer for EMEA, Luke Barnes, explains how a “period of introspection” resulted in a fresh approach to its operations from a content standpoint, as well as in its interactions with advertisers.

Easy come, easy go – especially in the volatile world of 21st century media.

Wind the clock back to the beginning of the decade: as newspaper and magazine publishers floundered in the transition from legacy print to online and social media, commentators celebrated the ability of digitally literate rivals like Vice Media and B

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