Media owner spotlight: Understanding Activision Blizzard’s approach to in-game mobile advertising

Greg Carroll, Activision Blizzard’s Commercial Director EMEA, and Jonathan Stringfield, Vice-President of Measurement and Insights, uncover why marketers ought to reconsider in-game advertising.

Video games are big business – just look at the recent Fortnite World Cup, in which teams competed for their share of a $30m prize fund. Yet, as brands flock to sponsor glitzy mass-participation e-sports events and tournaments, one of gaming’s biggest names has an alternative message for marketers.

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