Mastercard supports transgender and non-binary communities with “True Name” program

Mastercard, the payments company, tackled a major painpoint for transgender and non-binary consumers with its True Name initiative.

“True Name” is a bold Mastercard statement that gives depth and meaning to the brand’s Acceptance Matters brand purpose.

Supporting the program, which began last year as part of the WorldPride celebration, is “a powerful insight, a truth, and a painpoint for the transgender and non-binary communities,” reported Anthony DeRojas, director/consumer marketing at Mastercard