Marketing trends for 2022: Social commerce and livestreaming

Product and brand discovery on social media has been trending upwards for years and is now the first port of call for more Gen Z internet users than search engines.

Social product discovery has been trending upwards for years, and is now the first port of call for more Gen Z web users than search engines, while 70% of ‘shopping enthusiasts’ turn to Instagram to discover new products. With research showing that in-app purchasing would encourage to purchase from a brand, it is no wonder that the for social commerce is projected to reach $2.9 trillion by 2026.

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