Marketing to India’s Online Women: Video, Social Media & E-Commerce

This article explores the online behaviours of India's women, and how brand marketers can capture their attention.

Marketing to India's Online Women: Video, Social Media & E-Commerce

Anamika Sirohi

I grew up watching my mother saving recipes that she would find in glossy magazines. In particular, the simple cakes she baked made special occasions memorable. I turned...