Marketing to India’s Online Women: Video, Social Media & E-Commerce

This article explores the online behaviours of India's women, and how brand marketers can capture their attention.

Marketing to India's Online Women: Video, Social Media & E-Commerce

Anamika Sirohi

I grew up watching my mother saving recipes that she would find in glossy magazines. In particular, the simple cakes she baked made special occasions memorable. I turned to some friends for baking class recommendations when my young daughter wanted t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands