Marketing to Generation Z in China

China’s Gen Z will represent 40% of the country’s consumers by 2020 – but marketing to them requires a savvy digital and social media strategy.

China’s ‘Gen Z’ will represent 40% of consumers at a six to four girl/boy ratio, by 2020 – an estimated 250 million people. Born after 1995, they are now undergoing the biggest transition of their lives, becoming adults. They are...