Managing consumer demand in a recession – and the need for value

Evaluates lessons from the last recession, looks at re-emerging patterns and highlights what’s unique about this COVID recession and the implications and actions for CPG retailers and manufacturers.

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

The early signs of a deep recession, as a result of the global pandemic, are leading to major shifts in consumer behaviour: from out-of-home to in-home cooking and indulgence; shopper migration between channels (most notably the shift from in-store t