Love in lockdown: Online dating during COVID-19

Research by GlobalWebIndex into how the pandemic has influenced dating behaviour.

Why it matters

The coronavirus outbreak is reshaping that consumers approach online dating. People use dating apps to enjoy themselves, and they’re more likely to engage with brand advertisers that celebrate this idea of ‘fun’.

Takeaways

  • Before the outbreak, dating apps served as an initial introductory space, one that was quickly left behind when singles met up in person. Now, there’s a greater focus on ‘slower dating’ and taking the time to get to know the person.