Launching and scaling a mobile-first e-commerce start-up

Joom’s co-founder reveals five lessons when building a better mobile commerce experience.

This article was first published in Build Brilliant Brands, a new book from Facebook.

In 2015, my business partners Ilya Shirokov, Ilya Rubin and I noted that, despite the growth of mobile app penetration, all areas of e-commerce were still mainly desktop. We believed that mobile was primed to overtake desktop and become the first scr

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