John Hancock adapts to new COVID-19 mindsets and marketing realities – and 'ramps' up for 2021

John Hancock, the insurance and investment company, has developed its marketing strategy and capabilities in response to the spread of COVID-19.

After transforming its marketing plans in the Coronavirus pandemic, John Hancock, the insurance and investment company, is prepared to ‘ramp up’ in the balance of 2020 and point to 2021.

“I don’t think we want to get ahead of ourselves,” conceded Barbara Goose, Chief Marketing Officer of John Hancock, which is headquartered in Boston, and owned by Manulife Financial Corp., the Toronto-based multinational financial-services company.

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