Inside The Telegraph’s pivot from clicks to quality engagement

An overview of UK news brand The Telegraph’s strategy to increase reader attention quality.

The Telegraph is in a hurry, and it appears not to mind ruffling a few feathers along the way.

The UK news brand, owned by Telegraph Media Group, is in hot pursuit of its “10.1.23” target, as set out by chief executive Nick Hugh in 2018. The numbers represent its ambition to accrue one million paying subscribers from a pool of 10 million registered users by 2023.