Inside the rise of the gaming influencer

This article explores the increase in gaming in Asia since the start of the pandemic and the growing power of gaming creators.

Brands and the creator economy

This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.

The screen shows a young woman in a vibrant room full of personality: aqua-coloured walls, a pile of pastel plush toys, posters and photographs in view. She’s dressed casually – an oversized white t-shirt, round-framed glasses, bright lipst