Influencer marketing: Keeping up with a dynamic industry

As influencer marketing becomes more important to brands, it is also evolving with changing demands and technology, and AnyMind Group’s Vaibhav Odhekar shares why it is important to watch the space carefully as it grows.

This article is part of a Spotlight series on how marketers can optimise influencer marketing strategies in India. Read more

Influencer marketing has revolutionised the way brands reach their consumers in the current digital age. As of January 2021, reports show close to 50% of internet users aged 16-64 discover brands on social networks globally. Owing to these numbers, b