In the US, local TV advertising resonates with pandemic consumers

Analyzes research from ten years of evaluating 5,000 local ads in the US, with an emphasis on how consumers responded to advertising during the pandemic.

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

As researchers, marketers and advertisers, we spent 2020 watching the dramatic changes in consumer behavior – from how and where people...