Improving the bottom line for brands

An overview of ‘The Bottom Line’, study by Newsworks into the effectiveness of news media.

News brand journalism matters to people. A place where they are actively engaged, finding out information, and making up their minds about the world. 

And news brands matter to society, giving voice to the issues that matter with brilliant campaigning work, from the more recent war on plastic from the , to the organ donation campaign from , to the ‘Jabs Army’ recruitment drive from .

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