IAB asks Congress for federal privacy act, eschewing “patchwork” of GDPR, CCPA clones

The Interactive Advertising Bureau (IAB), the digital trade body, believes that a new regulatory framework is required for the good of consumers and businesses alike.

The Interactive Advertising Bureau (IAB) is telling the US Congress that it supports federal regulation that will ensure consumers’ privacy and security are protected in interactive media, marketing, and commercial environments.

And it is recommending that the federal government takes the lead in approving legislation that will avoid “a patchwork of conflicting and damaging state laws.”