How Williams-Sonoma is providing comforts of home during COVID-19 pandemic

Williams-Sonoma, a retail group active in the furniture, homewares and appliances categories, is aiming to evolve as COVID-19 transforms the demand pattern in these industries.

Why it matters

Brands that aim to make the home more comfortable should be in a strong position as COVID-19 is causing people to spend vast amounts of time indoors. That trend, however, is also leading to the closure of brick-and-mortar stores and a subsequent decl

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands