How Williams-Sonoma is providing comforts of home during COVID-19 pandemic

Williams-Sonoma, a retail group active in the furniture, homewares and appliances categories, is aiming to evolve as COVID-19 transforms the demand pattern in these industries.

Why it matters

Brands that aim to make the home more comfortable should be in a strong position as COVID-19 is causing people to spend vast amounts of time indoors. That trend, however, is also leading to the closure of brick-and-mortar stores and a subsequent decl