How to win in retail 5.0 Ascential’s Generational Retail Development Framework (GRDF) identifies five generations of retail and assesses how CPG brands can succeed in the fifth-generation model which is set to gain traction in the near future. Branded utility, product design E-commerce & mobile retail Evolution of retail Food industry (general) Household & domestic (general) Retail industry (general) Toiletries & cosmetics (general) Global
