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How to win in retail 5.0

Ascential’s Generational Retail Development Framework (GRDF) identifies five generations of retail and assesses how CPG brands can succeed in the fifth-generation model which is set to gain traction in the near future.
  • Branded utility, product design
  • E-commerce & mobile retail
  • Evolution of retail
  • Food industry (general)
  • Household & domestic (general)
  • Retail industry (general)
  • Toiletries & cosmetics (general)
  • Global
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