How to battle bot fraud: Insights from the ANA

This article provides various tips for tackling bot fraud, based on a study from the Association of National Advertisers (ANA) and White Ops.

Bot fraud will result in $6.5 billion of losses for advertisers around the world this year.

That figure was drawn from the recent "Bot Baseline 2016–2017: Fraud in Digital Advertising" study published by the Association of National Advertisers (ANA), the industry body, and White Ops, a company focusing on digital-advertising security. And, the two organizations noted, it represents a decline from $7.2 billion in 2016.

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